Doug and Dawn Reimer turned their love of wine and food into a reality that many dream of, but seldom ever attain.
After patiently tending their cool-climate vineyard in East Kelowna and watching the grapes they sold win praise at home and abroad (formerly tagged as Reimer Vineyard), they made the decision to bottle their own label, Mirabel, named after the vineyard and estate. It was a long way from the former family business, Reimer Express Trucking Company founded in 1952 by Doug’s family but in many ways trucking’s need for hard, long days laid the foundation for the Reimers to make the shift to grape growing and winemaking with ease.
After finding and falling in love with a spectacular piece of sloping property that looks out over Okanagan Lake, just east of Kelowna, the couple wisely engaged the services of Okanagan Crush Pad to jump start Mirabel Vineyards as a high-quality producer of pinot noir and chardonnay. They have since added a rosé and will shortly release a sparkling wine to complete the lineup. We caught up with them on a beautiful, sunny afternoon to walk the vineyard, discuss the evolution of Mirabel, the future of pinot noir in BC and to dream just a little bit more.